...and the Pantone company has chosen a vivid, rich shade, like last year's fuschia, right?
2015's choice is MARSALA, a shade best described as red-brown. I guess. (It's the third one down in this photo.)
Pepper Cory explains that it's supposed to be gutsy; in fact, Pantone lauds it as "A naturally robust and earthy wine red, Marsala enriches our minds, bodies, and souls." She's skeptical.
For that matter, so am I.
Here are previous years:
I still like 2014 best.